Limited edition
The New CHRO
Kaushik Srinivasan
The people function is being rebuilt. Here is what the CHRO role becomes.
$30.00
Reshaping Healthcare Marketing
How GCCs Are Changing Traditional Agency Models
- By
- Kaushik Srinivasan
- Format
- Paperback · Limited edition · English
- Status
- Coming soon · Limited first edition
Healthcare brands are rethinking how marketing gets made. Global Capability Centers now produce work that once sat with agencies, and the economics are hard to ignore. This book maps the shift and what it means for brands, agencies, and the people inside them.
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